If you are publishing to a site with poor performance, it’s going to take a mammoth effort to overhaul your site’s entire architecture so that it scores high against Google’s Core Web Vitals. It takes less than a second of delayed load time to turn away a user. To make matters worse, thanks to the massive amount of content being created every day, users have plenty of other options to choose from and may be wary of clicking a link or CTA associated with your site in the future.Ĭurrently, publishers are trying to build optimized websites that translate easily across devices and platforms, but are failing to also deliver an experience that checks all their boxes and prioritizes their readers. Slow load times are a sure-fire way to give your readers a reason to abandon your content. Usability is the core reason why Google decided to prioritize page speed. Poor Page Speed Tanks Usability and Loyalty: The health of your site will always be dependent on the experience you deliver to your readers. Lower impressions mean the ads are more expensive to deliver, which costs revenue and users in a matter of seconds. Poor Page Speed Makes Ads More Expensive: Much like with SEO, if your page performance is slow and prompting lost site visits, the ads being served on your site will receive lower impressions. This puts the site in danger of losing positions in its Google Search rankings. If a site's mobile page speed is slow, this means half of the users trying to access the site are not only suffering a poor experience, but they're likely abandoning the site visit completely. Mobile Page Speed Impacts Overall SEO Ranking: Mobile devices account for more than 50% of web traffic. Here are just a few ways poor page speed can impact your site’s bottom line. While page speed may have begun as a luxury for savvy webmasters and lucky readers, it's now a make-or-break component that deeply impacts a site's longevity in a highly competitive and global space.Ī high-performance site is so critical in today's digital ecosystem that a poor-loading site could be a fatal blow to any publisher or brand. The saying "Content is King" is still true in today's publishing landscape, but there's no kingdom without high-performing sites. Here's what you need to know and how we can help. Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Their study found that only 33% of sites on the web are passing Core Web Vitals. The Ahrefs blogĪnalyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Getting superior scores on Google's performance benchmarks isn't easy, either. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year. HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google. Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official. In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the It’s Easier to Re-Platform Than Rebuild Your Website. ![]() Your Guide to Conquering Core Web Vitals in 2023.
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